Jim Bowie

Racing is now and forever, and ignites the spirit with possibility.

Racing allows you to dream the dream, and dare to chase it. The driver crosses the finish line, and is the first to take the checkered flag. The winner. The trophy is raised - the champagne is sprayed. What does it take to make this happen?  It requires a clearly defined goal. There has to be concise, constant and timely communication. The effective use of the latest technologies is key. And you must have support from a team of dedicated and passionate professionals. For over twenty years, Jim Bowie has been an integral part of winning teams and has climbed to the top of global motorsports.

Jim has certainly lived a...  Life Accelerated.

Today, built on this foundation of success, Jim and his real estate clients are the winning team.

 

Jim attended his first Indianapolis 500 race in 1990. Although he had bought a ticket – like race fans do – Jim had a plan. “I went to that race by myself and was sitting outside Turn One the night before the race. I met a couple from Toronto who were also enjoying their first Indy 500,” says Jim, who by now had been involved in the marketing and business side of motorsport for five years. “I told them that I would be back, but that I would not be buying a ticket. I would be on a winning team.” The young couple chuckled and moved on, and Jim committed himself to his goal. By 1995, Jim was working with Toronto’s Scott Goodyear. And in 1996, Jim joined Treadway Racing and (coincidentally) 1990 Indy 500 Champion Arie Luyendyk. “In ‘96, not only did we set the outright 1-lap speed record at over 237 MPH, but we were the clear favourite to win the race. All it took was one small mistake in the execution of a pit stop during the race and our chance for victory was over,” explains Jim. Treadway Racing would come back to the Indy 500 in 1997 with a 2-car powerhouse team featuring Arie Luyendyk and Scott Goodyear. “Everyone on the team knew their role and it was fascinating to see what could be accomplished when passion meets preparation.” Jim’s team finished 1-2, with Arie claiming his second Indy 500 Championship



“Not only did we claim pole position and win the race, but we were only the second team in history to finish 1-2. Penske Racing was the only other team to do this,” enthuses Jim. “Everything that I learned in over 20 years in racing applies to my success in real estate,” explains Jim. “The customer comes first, strategic innovation, technology and marketing are key, communication is critical, and then there is the team. Royal LePage Signature Realty is OUR winning team. Committed, passionate pros with experience and knowledge in every phase of the real estate transaction.”

Jim’s commitment to customer service and marketing communications accelerated his career and he went on to work in Formula 1, NASCAR, CART, Champ Car and IndyCar with global powerhouse brands like BMW Motorsport, Sprint, Miller Brewing, Mercedes-Benz, Motorola, the Skip Barber Racing School and many others. In 2006, brand-building programs developed for the Ford Motor Company garnered three global marketing awards for Jim and his team.

Drivers like Mario Andretti, 2004 NASCAR Champion Kurt Busch and iconic race teams like Penske Racing also benefited from Jim’s strategic innovation.

While racing has allowed Jim to travel across the globe to places like Paris, Tokyo, Spain, Germany, England, Monaco, Mexico City, Austria, Vancouver, Miami and Los Angeles, it has also taught him the true value of going home.

Lessons learned from the people in Jim’s life are called upon at work and at home every day. “From my wife Karen, I’ve learned patience and understanding. From our youngest daughter Jenna, I’ve learned about loyalty, commitment... and texting! And our eldest daughter Andrea has taught me a lot about courage. Andrea wears the scar from her open-heart surgery like a badge of courage.”

Whether it’s a 500 mile race or a real estate transaction, Jim has learned the value of preparation. “Imagine a race team with a $30 million dollar budget going into a 500 mile race without a strategic plan. Whether you’re buying or selling, I use a detailed system – a strategic plan of action - to cover all contingencies so that my clients meet and exceed their goals,” explains Jim.

And, although it is just a hobby, Jim is also an award-winning photographer who has had dozens of magazines publish samples of his motorsports and automotive photography.

Feel free to download Jim's marketing brochure by clicking here.