About Jim Bowie.... a lifetime of marketing experience.
Marketing, in real estate terms, can be summed up like this;
The use of marketing communication, research and technology to position your
property for maximum exposure to the ideal target market. Fortunately, Jim has
been exposed to, and contributed to, the marketing strategies of some of the
globe’s most respected brands. The real estate market, and the real estate customer,
have changed dramatically in the past two to three years, and diversity of
background and the ability to adapt and modify will be key as we move forward. You
can look forward to having Jim put his award-winning marketing experience to
good use with your real estate transactions.
Here is a summary of Jim’s past accomplishments.
Over 20 years of top-level marketing experience.
Most recently, Jim had overall marketing and brand responsibility for the American Motorcyclist Association. Jim was responsible for all marketable assets including the magazine and websites, membership programs, member benefit partnerships, Museum and Hall of Fame and all major events at the AMA.
Jim enjoying lunch with Jeff Gordon in Paris, France where Gordon was competing in the Race of Champions for Team USA.
Prior to the AMA, Jim’s experience included events,
marketing and business development programs with athletes and properties such
as Mario & Michael Andretti, NASCAR Champion Kurt Busch and Penske Racing,
plus the award-winning experiential marketing program for Ford - “Fusion
Challenge”, and Cadillac’s “Editor for the Day” consumer ride and drive events.
Top-to-bottom series management of Formula BMW USA - a professional open wheel
race series launched by BMW Motorsport (Munich) and supported by BMW North
America (Woodcliff Hills, NJ), remains a highlight of Jim’s accomplishments.
Jim was invited to attend a NASCAR race with the Hendrick Motorsports team. Jimmie Johnson won the race - which was a bonus.
Prior to FB USA, Jim was a Director at Champ Car – a global, professional sports marketing property - where in addition to managing clients such as Ford, Honda, Toyota, Bridgestone and Yokohama, he was instrumental in assisting all of the Champ Car teams with their marketing efforts. Jim also launched the Champ Car Hispanic Marketing initiatives, and participated in the marketing councils for both the Champ Car World Series and the Champ Car Atlantic Series.
As marketing director at Skip Barber Racing School, Jim
re-tooled the entire marketing and communications strategies resulting in
significant growth. Jim also directed the marketing efforts for Treadway Racing
– a 2-car team in the Indy Racing League. Jim is the proud owner of an Indy 500
Championship ring resulting from Treadway’s impressive 1-2 finish in the 1997
Indianapolis 500.
Jim grew up in farm country in Southern Ontario and has
lived in Vancouver, Los Angeles, Indianapolis, Columbus, Ohio and Sharon,
Connecticut. Jim’s wife, Karen,
was born and raised in Scarborough, Ontario. Jim and Karen have two daughters -
Andrea, born in Vancouver, and Jenna, born in Toronto.
Jim is a proud supporter of the Canadian Motorsport Hall of Fame and also volunteered at this year's Honda Indy Toronto.
Jim enjoys motorsports, motorcycling, photography and music.
Please feel free to download Jim's marketing brochure by clicking here.
Although just a hobby, Jim's photo "Zoom Zoom" which was taken at the 2007 Toronto Auto Show, garnered Jim First Place overall in a global photography competition sponsored by Nikon.
